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Fonts that say more than what is written
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Fonts that say more than what is written
Communicating more than words through understanding the fonts you use
Please note that this is a recording of a live webinar
Everything we read is set in a font, Bold Italic, Roman, Book, Majuscule, Caps. I will show you how you can use fonts to communicate more than just the written word. This is a tutorial on the use of fonts from Google, Adobe, Letterset, Fuse and many more font foundries. We will take a look at scripts, handwriting, chiselled and what they say about your brand beyond content.
Here is What You'll Learn
How fonts evolved
Social Media fonts
Identify font traits
Why having uniform fonts is good
How legibility changes with fonts
The benefits and risks of breaking the rules
Fonts that have defined print and online media
About Russel Turner
For more than 30 years Russell has been helping leading brands such as Astra Zenica, Roche, Coller Capital, The White Company, Hotel Chocolat., Lloyds Bank, Berkeley Homes and many more and has been refining ways to build brands that are and continue to be relevant. With the fundamental principle of emotional brand development at the heart of his process Russell helps organisations build lasting relationships and understanding between business and consumer.