wigmore Webinars presents
Writing to make a name for yourself
Broadcast has ended.
The webinar has ended. It is no longer possible to join.
Here is What You'll Learn
Chloé Gronow, Editor of the Aesthetics journal, will share her top tips for writing to make a name for yourself and the value of creating blog and social media content to educate patients. With the public becoming increasingly disengaged with traditional advertising tactics, educating your target audience through educational content rather than pushy sales messages will increase their trust in you and your clinic, ultimately increasing and improving patient retention. Chloé will advise on what you should be blogging about, how to write clearly and concisely and how to keep your audience engaged.
Top tips for writing engaging content
Increase your customers trust in you
Avoid pushy sales messages
Improve patient retention
About Chloe Gronow
Chloé Gronow is the Editor & Content Manager at Aesthetics. She started her career with Aesthetics as a journalist in May 2014, before taking on the role of Assistant Editor in 2015, Deputy Editor & Communications Manger in 2016 and her current role in 2019. Chloé is responsible for overseeing the production of the monthly journal and managing the content for the journal, Aesthetics Awards and Aesthetics Conference and Exhibition (ACE). Chloé is an NCTJ Gold Standard qualified journalist, with a degree in English and Media.