wigmore Webinars presents
Real value of a logo
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Here is What You'll Learn
Want to know if your logo is the best it can be and if you are extracting as much potential value from it as you should be? Russell Turner will show you how to leverage more. There is often confusion over the idea of a logo being everything to a brand – It is just the tip of the iceberg. The real value of a logo is not in how much you pay for it but in how much you value your business. Russell will show you why a good identity is so important and how that connects and communicates by association and by some non verbal features.
The anatomy of a brand
The difference between a brand ID and Brand Image
Does your message match your Logo
Does your value proposition have value?
Easy steps to clear understanding
How the principles of defining your brand identity can help define your brand image
What your logo says about you
About Russel Turner
For more than 30 years Russell has been helping leading brands such as Astra Zenica, Roche, Coller Capital, The White Company, Hotel Chocolat., Lloyds Bank, Berkeley Homes and many more and has been refining ways to build brands that are and continue to be relevant. With the fundamental principle of emotional brand development at the heart of his process Russell helps organisations build lasting relationships and understanding between business and consumer.