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Decoding email marketing for aesthetic clinics
Email marketing isn't dead. It's just another touchpoint you should be using, alongside your social media, website, print advertising, PPC, in-clinic marketing... It's a cheap way to boost your income by improving existing relationships. Look inside some example campaigns from Web Marketing Clinic clients, as Alex distils the basics of email.
This webinar is for clinic owners, practitioners, or clinic managers.
Here is What You'll Learn
Why you should be sending email, including a look at a re-engagement email to a 'dead' database
Putting together monthly newsletter: because 30 minutes is too short to go into all the types of emails you could be sending
How: choosing an email platform, to segment or not to segment
Our approach to email: testing to ensure the best return on investment
What to send: content marketing direct to your patient's inbox
Email do's and don'ts: Automation, GDPR, spam, building your list
About Alex Bugg
Alex Bugg works for Web Marketing Clinic, a family-run digital agency that specialises in medical aesthetics. They build websites and deliver award-winning marketing campaigns for doctors, nurses, dentists, distributors and aesthetic brands. After finishing her MSc in Immunology, Alex jumped into her dad’s agency and took on content marketing; blogging, website copy, SEO, planning and educating are what she does best. Contact her on alex@webmarketingclinic.co.uk or follow her on Instagram: @webmarketingclinic