wigmore Webinars presents
Owning Your Colour
Broadcast has ended. You may watch the replay!
Owning your colour
Light, saturation, tone, contrast and maximising its power.
Colour has an important role to play in how we see the world. We evaluate and make decisions emotionally and rationalise with logic and colour has an important role to play in the process. From clichés to facts that are often stranger than fiction. Our mind interprets colours in ways that we could argue is not real. Having an understanding of this can hugely improve the way in which people see your brand or business.
Understanding the power of colour to engage with your customers
Colour as an emotional trigger
Basic colour psychology
Creating rich colour palettes
About Russel Turner
For more than 30 years Russell has been helping leading brands such as Astra Zenica, Roche, Coller Capital, The White Company, Hotel Chocolat., Lloyds Bank, Berkeley Homes and many more and has been refining ways to build brands that are and continue to be relevant. With the fundamental principle of emotional brand development at the heart of his process Russell helps organisations build lasting relationships and understanding between business and consumer.