wigmore Webinars presents
Scrapbooking to build your brand bible
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Scrapbooking to build your brand bible
Using Mood boards to define your value proposition
This is a tutorial on creative journaling that can not only be a great way to discover more about your brand – but can also point to alternative ways to pre conceived ideas.
With little or no creative ability you can create the foundation to your brand bible so that your messaging and communication goals are on brand time and time again.
Using every day objects, magazines and scraps you can create...
You will learn how to:
Identify your brands key emotional triggers
How fonts can say more than the word they depict
Determine the colour of your brand
Use images to say more
To reveal your brands personality
About Russel Turner
For more than 30 years Russell has been helping leading brands such as Astra Zenica, Roche, Coller Capital, The White Company, Hotel Chocolat., Lloyds Bank, Berkeley Homes and many more and has been refining ways to build brands that are and continue to be relevant. With the fundamental principle of emotional brand development at the heart of his process Russell helps organisations build lasting relationships and understanding between business and consumer.