Don’t Be A Clown!

Walking The Tightrope Of Hard-Sell Soft-Sell In Clinic

Love it or hate it, selling is an integral part of being successful in aesthetics. Without the ability to sell a treatment, product or course you are greatly limiting how much money you make whilst damaging the growth of your business. The longer you side-step the issue of selling and hide behind the idea that ‘treatments sell themselves’, the longer it will take you to pay off those device loans and the credit cards that covered your recent stock order and buy yourself the luxury holiday, holiday or home you dream about.

This webinar will address the fear that many have of coming across as a ‘hard-sell’ and explain why this isn’t necessary or actively encouraged in aesthetic medicine. It will teach you the basics of buying signals, false objectives and how to uncover genuine needs. You will find out how to unearth the patient’s true budget, identify triggers and hot buttons and build rapport without going overboard. By the end of this webinar you will see how ‘soft-selling’ can lead to up-selling which leads to greater revenue and business success.

Watch the webinar to find out